Getting the Best Price for Your Home

Effective marketing is the key to selling your home quickly and getting the "best" price. Note that we do not say the "highest" price, as sometimes other considerations of an offer, such as a flexible settlement date, may be important enough to outweigh a higher price. 

Aggressive, effective marketing of our client's homes by every available medium is how we've become a top real estate Team in Northern Virginia. It's our job to assure that you get as many qualified offers as possible, allowing you to receive the best offer the market will bear.

One of the most important elements of marketing your home effectively is setting the price right. Set the price too high, and you won't get any offers and your home will take too long to sell. Set it too low and you may cheat yourself by not getting your home's full, fair value.

As an expert in Northern Virginia real estate, we analyze the market and consider area home prices every day. In 2004, our clients accepted, on average, offers with prices 104% above the asking price. These were not always the highest prices, but were the "best" offers considering all of the contract terms.  We'll work closely with you to assure that everything possible is done to get you the best offer as well, in the time frame you need.

The condition and appearance of your home are, of course, critical factors in getting the best offer for your home. We'll walk through your home with you and advise you of what you can do to properly stage your home most effectively. Some areas are much more important and more likely to pay off than others! Often, the buyer is motivated by emotional responses as much or more than financial issues. There are usually things we can point out to you that are easy and inexpensive, yet go a long way toward triggering those "buy" emotions.

We'll negotiate on your behalf throughout the entire process to ensure that your best interests are protected. Real estate negotiations and contracts can be intimidating in their complexity. Most people have almost no experience in these negotiations. After all, how often do you buy or sell a new house? As a top real estate Team, getting you the best terms and prices in all negotiations is simply part of our job.

We strive to make sure you have a "stress-free" experience, and we have references to prove we're very good at it.